Charles Viancin established his company in 2005 and created new color and form statements in kitchen accessories. Their unique food preparation and storage products attract attention for their vivid colors in silicone materials, shaped to suggest flowers, fruits and leaves. For example, reusable lids that sustain high cooking temperatures and provide air-tight storage bring beauty and smiles in unexpected ways to everyday tasks.

I find inspiration in the nature and the breathtaking beauty and surroundings from my home in the French Alps near Lake Annecy. I draw inspiration from the shapes, sounds and picturesque beauty of Lake Annecy as well as during my travels abroad.  I’m constantly being inspired and finding beauty and wonder in the world around me.

Our goal is always to provide a high quality and high functioning product with beautiful design. If we are able to meet these criteria along with our price point objectives we move forward.

We focus on the design aspects of all of our products to make that emotional connection between the product and the end users. We want them to feel great about using our products in their homes.

As the marketplace becomes omni-channel and more global, great design allows us to maintain our position as an industry leader in our category.  Great design separates the Charles Viancin brand from the commodity products and “me-too” designs and continues to drive the brand.